What Clean Beauty Means to Us

Do you love luxurious, problem-solving makeup that supports your skincare routine? You’ve come to the right place. At True + Luscious we follow clean beauty standards set by industry leaders like Sephora by avoiding hormone disruptors, parabens, irritants and an evolving list of more than 1600 ingredients.

We source the highest quality, 100% vegan, sustainable ingredients and skin-loving botanicals to create our formulas. The goal: gorgeous makeup products you’ll love minus the toxic ingredients you don’t.

For 15 years I’ve followed my passion to create award-winning makeup - while struggling with hormonal acne and sensitive skin. Along the way I gained a deep understanding of how ingredients in color cosmetics can disrupt skin health and your skincare routine. For example, a face powder that contains pore-clogging talc or fragrance that worsens the breakouts you're trying to manage with your skincare.