The quest for good, inclusive lipstick sparked my career in beauty in 15 years ago. We tend to measure makeup brands by the quality of their lipsticks and I’m very proud of the Super Moisture Formula as our first release in several exciting new lip products. The clean formula is deeply hydrating without being oily or greasy. I’ve learned from experience not to add delicate oils like avocado or argan into lipstick formulas: they have a short self life (ever noticed the rancid oil smell in your favorite lipstick?) and don’t make for a stable, high-performance product.
We were careful with the skincare inspired ingredients that we infused it with: hyaluronic acid for lasting moisture and konjac root powder used widely in Japan for its healing and protective properties.
You’ll get full, flattering color for an instant mood lift that your lips will love. I’ve got lots more up my sleeve so keep in touch for more formulas and finishes!