Super Moisture Lipstick

Clean, creamy color in one swipe.

29 reviews


Super Moisture Lipstick

Clean, creamy color in one swipe.

29 reviews



Candy Pink
Creamy Rose
Daisy Pink
Honey Dew
Just Peachy
Orange Punch
Pink Sugar
Uptown Red
Vintage Rose
Wild Rose
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A clean, innovative formula with lasting hydration that features luscious color payoff in a full coverage, silky-satin finish. Made with lip-cushioning Hyaluronic Acid and protective Konjac Root powder from Japan to help heal, repair and keep lips supple.

Explore our curated edit of universally flattering shades created by pro-makeup artists and approved by lipstick addicts.

Each lipstick is handcrafted and comes in fully recyclable aluminum packaging.

Good To Know:

Vegan, Cruelty-Free, Gluten-Free, Dermatologist tested, Leaping Bunny Certified.

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How to use
For full coverage apply directly onto bare lips. For a balmy, blotted look tap color on with a fingertip.
Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Octyldodecanol, Bis-Diglyceryl Polyacyladipate-2, Isostearyl Isostearate, Ethylhexyl Palmitate, Euphorbia Cerifera (Candelilla) Wax, Caprylic/Capric Triglyceride, Ozokerite, Polybutene, Polyethylene, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Microcrystalline Wax, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Alumina, Trihydroxystearin, Sodium Hyaluronate, Amorphophallus Konjac Root Powder, May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxide Red (CI 77491), Iron Oxide Black (CI 77499), Red 7 Lake (CI 15850), Red 6 (CI 15850), Iron Oxide Yellow (CI 77492)



Mehir’s Notes

The quest for high-quality, inclusive lipstick sparked my career in beauty in fifteen years ago. We tend to measure makeup brands by the quality of their lipsticks and I’m very proud of the Super Moisture Formula as our first release.The clean formula is deeply hydrating without being oily or greasy.
I’ve learned from experience not to add delicate oils like avocado or argan into lipstick formulas; they have a short shelf life (ever noticed the rancid smell in your favorite lipstick?) and don’t make for a stable, high-performance product.

We were careful with the skincare-inspired ingredients that we infused it with: hyaluronic acid for lasting moisture and konjac root powder used widely in Japan for its healing and protective properties.

You’ll get a full-coverage, flattering color for an instant mood lift that your lips will love. I’ve got lots more up my sleeve so keep in touch for more formulas and finishes!

Mehir Sethi


Customer Reviews
4.8 Based on 29 Reviews
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Filter Reviews:
Tara S.
United States United States
Best lipsticks!

I absolutely loved the True + Luscious lipsticks. They are totally hydrating and creamy, and yet long-lasting -- a rare combo in my experience. I'm a new fan!

Claire B.
United States United States
Maybe my new favorite lipstick!

I'm a devoted Kosas lipstick lover, but this is vying for favorite lipstick status! I'm so impressed! The formula is very lightweight feeling on the lips, but at the same time it is very hydrating. My lips actually felt better after wearing it! I got shade Vintage Rose and I love it! I would say its a medium warm-toned pink with a hint of brown.