“My journey to create a clean makeup brand was driven by my personal struggle with problematic, hormonal skin. I’ve dealt with angry breakouts for as long as I can remember, and sadly, the makeup I was wearing made it worse. This was extremely difficult for me because I love wearing makeup every day. To me, a bold lip or smoky eye means much more than just a look — it’s a mood, a mission, and a boost of confidence.
While I was able to easily find high-quality clean skincare (i.e. products free from hormone-disrupting, toxic ingredients), it was really hard to find makeup that met my ingredient standards and worked like my old favorites.
This was my Aha! moment. After that, I made it my mission to create a line of clean makeup that would wow even the most dedicated makeup mavens.”