Makeup that's made to love your skin. Non-toxic, safe & glamorous.
True + Luscious is setting the trend. All of our products consist of richly pigmented, skin-soothing, makeup and skincare.
As Seen in
With True + Luscious, it's easier than ever to make the switch to clean, better-for-skin (and the planet!) makeup that's packed with rejuvenating botanicals and developed with pro-makeup artists for amazing results!
Skincare-powered makeup essentials for your clean routine
BROW DEFINER PENCILS
A smooth, long-wearing brow pencil is all you need to define, fill, and shape your brows with quick and easy precision.
GOOD. CLEAN. GLAM.
Makeup that's made to love your skin. Non-toxic, safe and glamorous
FEEL-GOOD INGREDIENTS ONLY
We develop richly pigmented, skin-soothing, makeup and skincare without more than 1600 ingredients commonly found in color cosmetics including parabens, talc, sulphates, phthalates, SLS, hormone disruptors, carbon black, and mineral oil.
100% VEGAN, CRUELTY FREE
We use certified vegan (no crushed beetle carmine or hive-destroying beeswax), and cruelty-free ingredients from trusted suppliers. We are proud to be Leaping Bunny Certified.
SUSTAINABLE & SAFETY TESTED
Safety and stability is key to our process from formulation through to production, so we can create iconic bestsellers that perform with integrity. We follow a minimal packaging philosophy based on reduce, re-use and recycle as our pillars.