Makeup meets wellness in a burst of brilliant color. We create clean, non-toxic makeup that works with your skincare. Infused with the healing power of botanicals, pure ingredients, and smart science.
We develop richly pigmented, skin-soothing, makeup and skincare without more than 1800 ingredients commonly found in color cosmetics including parabens, talc, sulphates, pthalates, SLS, hormone disruptors, carbon black, and mineral oil. See the list here.
All-Vegan, Cruelty-Free, Gluten Free
We use only certified vegan (no crushed beetle carmine or hive-destroying beeswax), and cruelty-free ingredients from trusted suppliers.
Safety and stability is more important than ever, and is key to our process from formulation through to production, so we can create iconic bestsellers that perform with integrity.