GOOD. CLEAN. GLAM
At True + Luscious, makeup means self-love, and beauty meets wellness in a burst of color.
Led by a founder who struggles with acne and eczema, we make clean-conscious makeup essentials that work with
(not against) your skincare. Infused with the good-for-skin ingredients, precious botanicals and smart science.
NEW & TRENDING
We develop richly pigmented, skin-soothing, makeup and skincare without more than 1600 ingredients commonly found in color cosmetics including parabens, talc, sulphates, pthalates, SLS, hormone disruptors, carbon black, and mineral oil. See the list here.
100% VEGAN, CRUELTY FREE
We use certified vegan (no crushed beetle carmine or hive-destroying beeswax), and cruelty-free ingredients from trusted suppliers. We are proud to be Leaping Bunny Certified.
SUSTAINABLE & SAFETY TESTED
Safety and stability is key to our process from formulation through to production, so we can create iconic bestsellers that perform with integrity. We follow a minimal packaging philosophy based on reduce, re-use and recycle as our pillars.