Makeup meets wellness in a burst of brilliant color. We create clean, non-toxic makeup that works with your skincare. Infused with the healing power of botanicals, pure ingredients, and smart science.



Super Moisture Lipstick
49 reviews
Lucky Glow Palette
11 reviews
Spellbinder Setting Spray
24 reviews
Brow Definer Pencil
21 reviews
Clean Beauty


Makeup that's made for your skin. Non-toxic, safe and glamorous

Formulation Philosophy
We develop richly pigmented, skin-soothing, makeup and skincare without more than 1800 ingredients commonly found in color cosmetics including parabens, talc, sulphates, pthalates, SLS, hormone disruptors, carbon black, and mineral oil. See the list here.

All-Vegan, Cruelty-Free, Gluten Free
We use only certified vegan (no crushed beetle carmine or hive-destroying beeswax), and cruelty-free ingredients from trusted suppliers.

Safety Tested
Safety and stability is more important than ever, and is key to our process from formulation through to production, so we can create iconic bestsellers that perform with integrity.

Clean Beauty

Meet Our Founder

“True + Luscious is inspired by women who want clean beauty alternatives to their go-to makeup staples. We’re taking out the toxic ingredients but keeping all the fun”

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Mehir Sethi