Super Moisture Lipstick

Clean, creamy color in one swipe.

30 reviews


Super Moisture Lipstick

Clean, creamy color in one swipe.

30 reviews



Candy Pink
Creamy Rose
Daisy Pink
Honey Dew
Just Peachy
Orange Punch
Pink Sugar
Uptown Red
Vintage Rose
Wild Rose
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Lipsticks You Just Can’t Get Enough Of

A clean, innovative formula with lasting hydration that features luscious color payoff in a full coverage, silky-satin finish. Made with lip-cushioning Hyaluronic Acid and protective Konjac Root powder from Japan to heal, repair and keep lips supple.

Achieve the perfect nude, play with colors or attain everyday confidence with our universally flattering shades created by pro-makeup artists and approved by lipstick addicts. Each lipstick is handcrafted with love and comes in fully recyclable aluminum packaging.

Lip makeup that attracts and nourishes – get your hands on the most sought after lip products.

Good To Know:

Vegan, Cruelty-Free, Gluten-Free, Dermatologist tested, Leaping Bunny Certified.

Net Wt. 0.12 oz (3.5 g)

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How to use
For full coverage apply directly onto bare lips. For a balmy, blotted look tap color on with a fingertip.
Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Octyldodecanol, Bis-Diglyceryl Polyacyladipate-2, Isostearyl Isostearate, Ethylhexyl Palmitate, Euphorbia Cerifera (Candelilla) Wax, Caprylic/Capric Triglyceride, Ozokerite, Polybutene, Polyethylene, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Microcrystalline Wax, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Alumina, Trihydroxystearin, Sodium Hyaluronate, Amorphophallus Konjac Root Powder, May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxide Red (CI 77491), Iron Oxide Black (CI 77499), Red 7 Lake (CI 15850), Red 6 (CI 15850), Iron Oxide Yellow (CI 77492)



Mehir’s Notes

The quest for high-quality, inclusive lipstick sparked my career in beauty in fifteen years ago. We tend to measure makeup brands by the quality of their lipsticks and I’m very proud of the Super Moisture Formula as our first release.The clean formula is deeply hydrating without being oily or greasy.

We were careful with the skincare-inspired ingredients that we infused it with: hyaluronic acid for lasting moisture and konjac root powder used widely in Japan for its healing and protective properties. I’ve learned from experience not to add delicate oils like avocado or argan into lipstick formulas; they have a short shelf life (ever noticed the rancid smell in your favorite lipstick?) and don’t make for a stable, high-performance product.

You’ll get a full-coverage, flattering color for an instant mood lift that your lips will love. I’ve got lots more up my sleeve so keep in touch for more formulas and finishes!

Mehir Sethi


Customer Reviews
4.8 Based on 30 Reviews
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Filter Reviews:
Hannah F.
United States United States
beautiful color, great formula!

can't wait to try other colors! obsessed with the formula and color (dreams). it's a really nice, warm **** on me (light olive skin tone)

Tara S.
United States United States
Best lipsticks!

I absolutely loved the True + Luscious lipsticks. They are totally hydrating and creamy, and yet long-lasting -- a rare combo in my experience. I'm a new fan!