HC Test Product

Clean, creamy color in one swipe.

Sold Out

HC Test Product

Clean, creamy color in one swipe.

Sold Out


Candy Pink
Creamy Rose
Daisy Pink
Honey Dew
Just Peachy
Orange Punch
Pink Sugar
Uptown Red
Vintage Rose
Wild Rose
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Lip color meets lip treatment

A clean, innovative formula with lasting hydration that features luscious color payoff in a full coverage, silky-satin finish. Made with lip-cushioning Hyaluronic Acid and protective Konjac Root powder from Japan to help heal, repair and keep lips supple.

Explore our curated edit of universally flattering shades created by pro-makeup artists and approved by lipstick addicts.

Each lipstick is handcrafted and comes in fully recyclable aluminum packaging.

Good To Know:

Vegan, Cruelty-Free, Gluten-Free, Dermatologist tested, Leaping Bunny Certified.

How to use
For full coverage apply directly onto bare lips. For a balmy, blotted look tap color on with a fingertip.
Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Octyldodecanol, Bis-Diglyceryl Polyacyladipate-2, Isostearyl Isostearate, Ethylhexyl Palmitate, Euphorbia Cerifera (Candelilla) Wax, Caprylic/Capric Triglyceride, Ozokerite, Polybutene, Polyethylene, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Microcrystalline Wax, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopheryl Acetate, Alumina, Trihydroxystearin, Sodium Hyaluronate, Amorphophallus Konjac Root Powder, May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxide Red (CI 77491), Iron Oxide Black (CI 77499), Red 7 Lake (CI 15850), Red 6 (CI 15850), Iron Oxide Yellow (CI 77492)



Mehir’s Notes

The quest for high-quality, inclusive lipstick sparked my career in beauty in fifteen years ago. We tend to measure makeup brands by the quality of their lipsticks and I’m very proud of the Super Moisture Formula as our first release.The clean formula is deeply hydrating without being oily or greasy.

We were careful with the skincare-inspired ingredients that we infused it with: hyaluronic acid for lasting moisture and konjac root powder used widely in Japan for its healing and protective properties. I’ve learned from experience not to add delicate oils like avocado or argan into lipstick formulas; they have a short shelf life (ever noticed the rancid smell in your favorite lipstick?) and don’t make for a stable, high-performance product.

You’ll get a full-coverage, flattering color for an instant mood lift that your lips will love. I’ve got lots more up my sleeve so keep in touch for more formulas and finishes!

Mehir Sethi